Project Director

Friedman, Michael

Department Examiner

Ahmadi, Mohammad; Andrews, Michael; Harriss, Chandler

Department

Dept. of Communication

Publisher

University of Tennessee at Chattanooga

Place of Publication

Chattanooga (Tenn.)

Abstract

With the Information Age well underway, knowing the best way to reach an audience through digital mediums is more important than ever. Businesses and cities must learn these methods in order to recruit employees and convince people to relocate their companies to a specific city. Online videos are an effective way of attracting and persuading individuals. This study examines two different videos in order to see which of these videos would be more likely according to persuasive theories to change the opinions of individuals in their willingness to relocate. Through a stylistic analysis we find that the first of the two videos, referred to as Video A, possesses more persuasive qualities.

Acknowledgments

I would like to acknowledge and express my great appreciation for my director, Dr. Michael Friedman, who introduced me to the art of persuasion and has helped me immensely with my research. Without his guidance, I would not have been able to complete this thesis. I would also like to thank Dr. Chandler Harriss, a member of my committee, for his guidance in video analysis and qualitative research. In addition to Dr. Harriss and Dr. Friedman, I would like to acknowledge Dr. Mohammad Ahmadi and Professor Michael Andrews for their support and guidance as members of my committee. I would also like to thank my fiancé, Wesley Bursch, for his indirect help and support throughout the writing process. Without his understanding and support, this thesis would not be possible. Finally, a big thank you to my family and friends for their patience and support throughout the duration of my thesis.

Degree

B. A.; An honors thesis submitted to the faculty of the University of Tennessee at Chattanooga in partial fulfillment of the requirements of the degree of Bachelor of Arts.

Date

5-2015

Subject

Persuasion (Psychology); Business relocation; Employees -- Recruiting

Keyword

Video; Persuasive; Expert Power; Transportation Theory; Mere Exposure; Entrepreneur; Communication; Marketing; Opinion Change; Relocation

Discipline

Communication

Document Type

Theses

Extent

39 leaves

Language

English

Rights

Under copyright.

License

http://creativecommons.org/licenses/by-nc-nd/3.0/

Included in

Communication Commons

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