Individualism, collectivism, and dissonance: a within-culture comparison

Author

Lindsey M. Streamer, University of Minnesota, Twin Cities

Periodical Title

Modern Psychological Studies

Volume

13

Number

1

Page Numbers

pages 26-37

Department

Dept. of Psychology

Publisher

University of Tennessee at Chattanooga

Place of Publication

Chattanooga (Tenn.)

Date

2007

Abstract

Cognitive dissonance was examined among individuals with collectivist and individualist tendencies within a culture. To arouse dissonance, participants wrote counter-attitudinal essays under either high-choice or low-choice conditions. Participants were also given an individualism-collectivism questionnaire. Results indicated that participants in the high-choice condition experienced more cognitive dissonance (measured by degree of attitude change) than participants in the low-choice condition. Participants who scored high in individualism showed no significant difference in dissonance experienced compared to those who scored low in individualism. These results suggest that differences in cognitive dissonance experienced cross-culturally are due to factors other than individualism. Possible alternative explanations for the absence of a relationship between individualism and dissonance are discussed.

Subject

Psychology

Discipline

Psychology

Document Type

article

DCMI Type

Text

Extent

12 leaves

Language

English

Call Number

BF1 .M63 v. 13 no. 1 2007

Rights

http://rightsstatements.org/vocab/InC/1.0/

Recommended Citation

Streamer, Lindsey M. (2007) "Individualism, collectivism, and dissonance: a within-culture comparison," Modern Psychological Studies: Vol. 13: No. 1, Article 4.
Available at: https://scholar.utc.edu/mps/vol13/iss1/4