Modern Psychological Studies
University of Tennessee at Chattanooga
Place of Publication
Cognitive dissonance was examined among individuals with collectivist and individualist tendencies within a culture. To arouse dissonance, participants wrote counter-attitudinal essays under either high-choice or low-choice conditions. Participants were also given an individualism-collectivism questionnaire. Results indicated that participants in the high-choice condition experienced more cognitive dissonance (measured by degree of attitude change) than participants in the low-choice condition. Participants who scored high in individualism showed no significant difference in dissonance experienced compared to those who scored low in individualism. These results suggest that differences in cognitive dissonance experienced cross-culturally are due to factors other than individualism. Possible alternative explanations for the absence of a relationship between individualism and dissonance are discussed.
BF1 .M63 v. 13 no. 1 2007
Streamer, Lindsey M.
"Individualism, collectivism, and dissonance: a within-culture comparison,"
Modern Psychological Studies: Vol. 13
, Article 4.
Available at: http://scholar.utc.edu/mps/vol13/iss1/4