Modern Psychological Studies
University of Tennessee at Chattanooga
Place of Publication
The hypothesis that greater perceived choice would induce attitude change as a method of cognitive dissonance reduction was investigated in a between-groups design. Twenty first and second year students at an undergraduate college were randomly assigned to one of two conditions: high-choice and no-choice. Participants in the high-choice condition were predicted to evaluate the possibility of a 10% tuition increase at an undergraduate college more favorably than participants in the no-choice condition upon writing essays in favor of a possible tuition increase. A one-way analysis of variance yielded results supporting the hypothesis that greater perceived choice induces attitude change as a method of dissonance reduction. The results are congruent with previous research on this topic.
BF1 .M63 v. 15 no. 2 2010
Miklosovic, Jessica C.
"Cognitive dissonance: effects of perceived choice on attitude change,"
Modern Psychological Studies: Vol. 15
, Article 3.
Available at: http://scholar.utc.edu/mps/vol15/iss2/3