Committee Chair

Boyd, Jennifer M.

Committee Member

Aborn, David; Miller, Tonya; Calfee, David

Department

Dept. of Biological and Environmental Sciences

College

College of Arts and Sciences

Publisher

University of Tennessee at Chattanooga

Place of Publication

Chattanooga (Tenn.)

Abstract

The Leadership in Energy and Environmental Design (LEED) certification program serves as a benchmark for ‘green’ construction in the U.S. Although considerable research has investigated the marketability of LEED-certified buildings, no direct attention has been given to assessing if the benefits of LEED certification filter down to the profitability of products manufactured in those buildings. To investigate this potential influence, I conducted a large-scale survey of regional owners of the Volkswagen Passat, which is manufactured in the world's first automobile plant to achieve LEED Platinum status. Results suggest that manufacturing facility LEED certification does not influence product purchasing decisions regardless of knowledge of LEED, other car feature preferences, and demographics. Results of this research may help to guide marketing of products manufactured in LEED-certified buildings and provide additional incentive to manufacturers to consider LEED certification as a viable business practice.

Degree

M. S.; A thesis submitted to the faculty of the University of Tennessee at Chattanooga in partial fulfillment of the requirements of the degree of Master of Science.

Date

12-2016

Subject

Sustainable architecture; Sustainable buildings; Leadership in Energy and Environmental Design Green Building Rating System

Keyword

LEED certification; Volkswagen Chattanooga

Document Type

Masters theses

Extent

x, 64 leaves

Language

English

Rights

Under copyright.

License

http://creativecommons.org/licenses/by-nc-nd/3.0/

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