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Periodical Title

Journal of Adolescent and Family Health

Publisher

University of Tennessee at Chattanooga

Place of Publication

Chattanooga (Tenn.)

Abstract

This study used a sample of high school students (n= 33; M=16.4 years, SD=1.19) to explore whether focus groups (n=4) meant to inform the development of a substance use prevention social media campaign could also serve as a brief social media literacy intervention centered on alcohol and marijuana use prevention. A retrospective pretest was used to measure the effectiveness of focus groups as a social media literacy intervention while focus group transcripts were qualitatively analyzed to identify the active mechanisms that promoted participants’ use of social media literacy. Overall, findings provide preliminary evidence that using focus groups to facilitate social media literacy may be a viable method for addressing online drinking norms and content promoting marijuana use.

Cover Page Footnote

This study was partially supported by funding from the Substance Abuse and Mental Health Services Administration, Center for Substance Abuse Prevention’s Strategic Prevention Framework – Partnerships for Success (SPF-PFS) grant program (SP020159). A special thanks to the communities and youth who participated in this project and to James Day, BS of James Day Consulting for his commitment and insightful contributions to this work.

Subject

Adolescent health services; Families -- Health and hygiene

Keyword

adolescents; focus groups; social media; underage drinking; drug prevention

Document Type

articles

DCMI Type

Text

Language

English

Rights

http://rightsstatements.org/vocab/InC/1.0/

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