Journal of Adolescent and Family Health
University of Tennessee at Chattanooga
Place of Publication
This study used a sample of high school students (n= 33; M=16.4 years, SD=1.19) to explore whether focus groups (n=4) meant to inform the development of a substance use prevention social media campaign could also serve as a brief social media literacy intervention centered on alcohol and marijuana use prevention. A retrospective pretest was used to measure the effectiveness of focus groups as a social media literacy intervention while focus group transcripts were qualitatively analyzed to identify the active mechanisms that promoted participants’ use of social media literacy. Overall, findings provide preliminary evidence that using focus groups to facilitate social media literacy may be a viable method for addressing online drinking norms and content promoting marijuana use.
Cover Page Footnote
This study was partially supported by funding from the Substance Abuse and Mental Health Services Administration, Center for Substance Abuse Prevention’s Strategic Prevention Framework – Partnerships for Success (SPF-PFS) grant program (SP020159). A special thanks to the communities and youth who participated in this project and to James Day, BS of James Day Consulting for his commitment and insightful contributions to this work.
Adolescent health services; Families -- Health and hygiene
Dunn, Hailee K.; Pearlman, Deborah N.; and Florin, Paul
"A pilot study exploring the viability of focus groups as a brief social media literacy intervention for substance use prevention among adolescents,"
Journal of Adolescent and Family Health: Vol. 11
, Article 6.
Available at: https://scholar.utc.edu/jafh/vol11/iss1/6