Modern Psychological Studies
University of Tennessee at Chattanooga
Place of Publication
The concept of attractiveness pervades every aspect of society in the United States. Attractiveness is used to manipulate decisions, desires, and even needs; in turn, society allows itself to be manipulated by the same concept of attractiveness. This study was designed to determine if hair color plays a role in the perception of attractiveness. A questionnaire was administered to 36 West Virginia State College students. An Analysis of Variance (ANOVA) was applied to the data and a significant difference was found among blonde, brunette, and red hair color categories: F (2,99) = 14.92 p< .05. The experimental hypothesis that hair color plays a role in the perception of attractiveness was supported.
BF1 .M63 v. 1 no. 1 1992
Hinney, Pamela R.
"The role of hair color in the perception of attractiveness,"
Modern Psychological Studies: Vol. 1
, Article 8.
Available at: https://scholar.utc.edu/mps/vol1/iss1/8