Modern Psychological Studies
Periodical Title
Modern Psychological Studies
Volume
18
Number
2
Page Numbers
pages 77-88
Publisher
University of Tennessee at Chattanooga
Place of Publication
Chattanooga (Tenn.)
Date
2013
Abstract
We investigated the effect of specificity versus generality (provinciality) of descriptive norms regarding drinking behavior for light, moderate, and heavy drinkers. We employed a 3 (condition: United States adult, United States undergraduate, or Washington University undergraduate) x 3 (drinker type: light, moderate, or heavy) between-subjects design. Participants were told that the average person in the appropriate setting level consumes four alcoholic drinks per week and then were asked how many alcoholic drinks they had consumed in the last seven days and how many alcoholic drinks they planned to consume in the next seven days. As expected, there was a main effect of drinker type such that heavy drinkers planned to reduce their alcohol consumption more than moderate drinkers, who in turn planned to reduce consumption more than light drinkers, who actually planned to increase consumption. There was no main effect of condition and no interaction between condition and drinker type. There were several limitations to the current study, like the small biased sample employed, that should be addressed in future research on this topic.
Subject
Psychology
Discipline
Psychology
Document Type
article
DCMI Type
Text
Extent
11 leaves
Language
English
Call Number
BF1 .M63 v. 18 no. 2 2013
Rights
http://rightsstatements.org/vocab/InC/1.0/
Recommended Citation
MarkdaSilva, Ana
(2013)
"Descriptive norms: How specificity versus generality affects planned drinking behavior,"
Modern Psychological Studies: Vol. 18:
No.
2, Article 8.
Available at:
https://scholar.utc.edu/mps/vol18/iss2/8
Department
Dept. of Psychology