University of Tennessee at Chattanooga
Place of Publication
This study compares how undergraduate students, graduate students, and faculty members rate social media posts based on appropriateness, employability, and responsibility. Previous research suggests that students have different views on what is acceptable to post on social media. Student status and age were studied to see if they had an effect on what is considered as appropriate social media posts, with the hypothesis that graduate students would view social media posts more negatively than undergraduate students. 409 participants were given a survey including mock Instagram and Twitter posts relating to alcohol, work, and/or school. Participants rated each Instagram image or tweet based on appropriateness, employability, and responsibility. Graduate students reported Instagram photos, and school and work related tweets as more inappropriate, lower employability scores on school related tweets, and lower responsibility scores on work related tweets. When participants were grouped together by age, 18 to 25 year olds viewed social media posts more positively than other age groups. These findings supported the hypothesis, and suggest that college students should consider different perceptions of social media in light of their future employment.
Darr, Tayler and King, Scott
"To Post or Not to Post: Perceptions of Appropriateness on Social Media,"
Modern Psychological Studies: Vol. 24
, Article 5.
Available at: https://scholar.utc.edu/mps/vol24/iss1/5