Modern Psychological Studies
University of Tennessee at Chattanooga
Place of Publication
Color choices can be emotion-driven (Jonauskaite et al., 2019). Because there is evidence that the color shade - emotion association may develop through socialization and enculturation, the current purpose was to determine if color shade was associated with emotion in very young children (i.e., preschoolers) who have experienced lower levels of socialization / enculturation. Participants were read a story about a happy, sad, or angry character and were then asked to pick specific crayons to color a picture of the story character. Inconsistent with the hypotheses, emotion depicted in the story did not correlate with color shade choice (e.g., lighter color shades for the happy character). The results imply that the color-emotion association may be less evident in younger children who have less exposure to those color-emotion associations.
Miles, Emily; Goodmon, Leilani B.; Del Monte, Gianna M.; and Saunders, Trey
"The Relationship Between Color Shade and Emotion Association in Pre-School Aged Children,"
Modern Psychological Studies: Vol. 27:
1, Article 6.
Available at: https://scholar.utc.edu/mps/vol27/iss1/6