Publisher
University of Tennessee at Chattanooga
Place of Publication
Chattanooga (Tenn.)
Abstract
It is not unreasonable for organizations to be interested in preparing their employees for an active shooter event. One mode of doing so is to require that employees view an active shooter training video. Little research, however, has examined the effectiveness of such videos. The current proposal examines the Avoid Deny Defend (ADD) active shooter training video. The effectiveness of the video may be understood in terms of the Extended Parallel Process Model (EPPM). The EPPM explains how fear appeals—or messages that arouse fear in order to persuade one to adopt recommended behaviors—can be successful. The model posits that fear appeals must be high in perceived threat and perceived efficacy. That is, messages must display that the threat in question is severe and that individuals are susceptible to it. Additionally, fear appeals must recommend behaviors that are perceived to be effective and easy to adopt. Once fear is aroused and perceived threat is high, individuals will attempt to reduce their fear in one of two ways, depending on the perceived efficacy of the appeal. If the fear appeal is high in perceived threat and efficacy, then individuals will display a danger control response by adopting the recommended behaviors. If the fear appeal is high in perceived threat but low in perceived efficacy, then individuals will display a fear control response by ridiculing or dismissing the message. The current proposal hypothesizes that the ADD video will produce high threat and efficacy perceptions, therefore eliciting a danger control response in participants. Very little research, however, has examined the context in which fear appeals take place. The current proposal examines how dismissive contexts may weaken danger control responses and foster fear control responses, limiting employees’ intentions to adopt and self-reported adoption of the recommended behaviors in active shooter training videos. Specifically, the proposal hypothesizes that context moderates the threat-response strength and efficacy-response type relationships. Undergraduate students (N = 100) will be recruited and randomly assigned to control and experimental conditions. Participants will rate their perceived threat and efficacy before and after viewing the ADD video. Danger and fear control responses will be measured after the video. In the experimental condition, participants will complete the study alongside a dismissive confederate joking about and ridiculing the video. Independent samples t-tests, correlations, and regressions will be used to test the study hypotheses.
Date
October 2020
Subject
Industrial and organizational psychology
Document Type
posters
Language
English
Rights
http://rightsstatements.org/vocab/InC/1.0/
License
http://creativecommons.org/licenses/by/4.0/
Included in
An active shooter training video and the extended parallel process model: The role of dismissive contexts
It is not unreasonable for organizations to be interested in preparing their employees for an active shooter event. One mode of doing so is to require that employees view an active shooter training video. Little research, however, has examined the effectiveness of such videos. The current proposal examines the Avoid Deny Defend (ADD) active shooter training video. The effectiveness of the video may be understood in terms of the Extended Parallel Process Model (EPPM). The EPPM explains how fear appeals—or messages that arouse fear in order to persuade one to adopt recommended behaviors—can be successful. The model posits that fear appeals must be high in perceived threat and perceived efficacy. That is, messages must display that the threat in question is severe and that individuals are susceptible to it. Additionally, fear appeals must recommend behaviors that are perceived to be effective and easy to adopt. Once fear is aroused and perceived threat is high, individuals will attempt to reduce their fear in one of two ways, depending on the perceived efficacy of the appeal. If the fear appeal is high in perceived threat and efficacy, then individuals will display a danger control response by adopting the recommended behaviors. If the fear appeal is high in perceived threat but low in perceived efficacy, then individuals will display a fear control response by ridiculing or dismissing the message. The current proposal hypothesizes that the ADD video will produce high threat and efficacy perceptions, therefore eliciting a danger control response in participants. Very little research, however, has examined the context in which fear appeals take place. The current proposal examines how dismissive contexts may weaken danger control responses and foster fear control responses, limiting employees’ intentions to adopt and self-reported adoption of the recommended behaviors in active shooter training videos. Specifically, the proposal hypothesizes that context moderates the threat-response strength and efficacy-response type relationships. Undergraduate students (N = 100) will be recruited and randomly assigned to control and experimental conditions. Participants will rate their perceived threat and efficacy before and after viewing the ADD video. Danger and fear control responses will be measured after the video. In the experimental condition, participants will complete the study alongside a dismissive confederate joking about and ridiculing the video. Independent samples t-tests, correlations, and regressions will be used to test the study hypotheses.
Department
University of Tennessee at Chattanooga. Dept. of Psychology