Project Director
Gailey, Elizabeth
Department Examiner
McCluskey, Michael; Harriss, Chad; Clark, Amanda
Publisher
University of Tennessee at Chattanooga
Place of Publication
Chattanooga (Tenn.)
Abstract
This study examines the disconnect between millennials' perceived and actual skepticism toward news media outlets as well as the Third Person Effect in millennials' attitude toward others' skepticism. This body of work includes survey research to examine these theories in the context of millennial news consumption.
IRB Number
15-121
Degree
B. A.; An honors thesis submitted to the faculty of the University of Tennessee at Chattanooga in partial fulfillment of the requirements of the degree of Bachelor of Arts.
Date
5-2016
Subject
Journalism; Electronic news gathering; Generation Y; Social media
Discipline
Communication
Document Type
Theses
Extent
53 leaves
DCMI Type
Text
Language
English
Rights
http://rightsstatements.org/vocab/InC/1.0/
License
http://creativecommons.org/licenses/by-nc-nd/3.0/
Date Available
4-18-2016
Recommended Citation
Lee, Olivia K., "Millennial skepticism and susceptibility to media persuasion" (2016). Honors Theses.
https://scholar.utc.edu/honors-theses/74
Department
Dept. of Communication