University of Tennessee at Chattanooga
Place of Publication
Despite all that is known about the good entrepreneurship can do for communities, there is still a gap in the research on how entrepreneurship can directly better communities and the people that live in them through passing on prosocial benefits. This paper proposes “prosocial entrepreneurship” as a means to address this gap. It will address the gap through examining how prosocial entrepreneurship builds communities to pass on a positive impact on these communities. Businesses have both encouraged prosocial behaviors in employees and promoted cooperation and community building for some time. Research was also completed on prosocial behaviors to build a better understanding of prosocial entrepreneurship. The prosocial entrepreneur sets itself apart from its predecessors through the focus on instilling their values on customers served to improve them. Theoretical Propositions on the effects of prosocial entrepreneurship have been suggested, and research on existing companies using these theoretical propositions, such as Jeep, has been presented. The research concludes with an application of it in the form of a sample business model that utilizes the aspects examined previously in the paper.
B. S.; An honors thesis submitted to the faculty of the University of Tennessee at Chattanooga in partial fulfillment of the requirements of the degree of Bachelor of Science.
Entrepreneurial and Small Business Operations
Swanson, Erik, "An analysis of prosocial behavior in customers" (2018). Honors Theses.