Ahmadi, Mohammad; Andrews, Michael; Harriss, Chandler
University of Tennessee at Chattanooga
Place of Publication
With the Information Age well underway, knowing the best way to reach an audience through digital mediums is more important than ever. Businesses and cities must learn these methods in order to recruit employees and convince people to relocate their companies to a specific city. Online videos are an effective way of attracting and persuading individuals. This study examines two different videos in order to see which of these videos would be more likely according to persuasive theories to change the opinions of individuals in their willingness to relocate. Through a stylistic analysis we find that the first of the two videos, referred to as Video A, possesses more persuasive qualities.
I would like to acknowledge and express my great appreciation for my director, Dr. Michael Friedman, who introduced me to the art of persuasion and has helped me immensely with my research. Without his guidance, I would not have been able to complete this thesis. I would also like to thank Dr. Chandler Harriss, a member of my committee, for his guidance in video analysis and qualitative research. In addition to Dr. Harriss and Dr. Friedman, I would like to acknowledge Dr. Mohammad Ahmadi and Professor Michael Andrews for their support and guidance as members of my committee. I would also like to thank my fiancé, Wesley Bursch, for his indirect help and support throughout the writing process. Without his understanding and support, this thesis would not be possible. Finally, a big thank you to my family and friends for their patience and support throughout the duration of my thesis.
B. A.; An honors thesis submitted to the faculty of the University of Tennessee at Chattanooga in partial fulfillment of the requirements of the degree of Bachelor of Arts.
Persuasion (Psychology); Business relocation; Employees -- Recruiting
Martin, Julia N., "An examination of relocation videos and their ability to persuade entrepreneurs" (2015). Honors Theses.