Sligh, Charles; Palmer, Heather M.; Gailey, Elizabeth
College of Arts and Sciences
University of Tennessee at Chattanooga
Place of Publication
This paper examines how high-fashion advertisements use visual rhetoric in order to construct social narratives related to power struggles, plasticity, and abjection. In creating these types of images, high-fashion advertisers send explicit messages to their viewers regarding the ways they should engage with the depicted social narratives, ranging from objectification to violence to death. Through a close rhetorical analysis and observational study of high-fashion advertisements, this paper discusses the problematic nature of the marketing techniques and how they skew interpretations of social issues.
M. A.; A thesis submitted to the faculty of the University of Tennessee at Chattanooga in partial fulfillment of the requirements of the degree of Master of Arts.
Visual communication; Visual perception; Design -- Social aspects
English Language and Literature
xiii, 109 leaves
Litton, Jennifer Lee, "Image selling: how depictions of power relations, plasticity, and abjection in high-fashion advertisements construct terrifying social narratives" (2011). Masters Theses and Doctoral Dissertations.