Project Director

Holdzhauer, Hunter M.

Department Examiner

Long, Michael

Department

Dept. of Finance

Publisher

University of Tennessee at Chattanooga

Place of Publication

Chattanooga (Tenn.)

Abstract

The Moneyball phenomenon revealed how Billy Beane, the Oakland Athletics general manager utilized advanced data analytics; Sabermetrics, to statistically analyze the data in baseball which aims to quantify baseball players’ performances based on objective statistical measurements. As technology increases and big data becomes more accessible, sports organizations like the Oakland Athletics are illustrating how businesses, small and large, can use advanced analytics to promote growth. This research paper provides a meta-analysis on the results of large businesses using big data analytic techniques similar to Sabermetrics, to show the improvements in marketing, consumer outreach, revenue, and employee retention while questioning whether smaller businesses can replicate. Unfortunately, the opportunities for most small businesses to take advantage of big data capabilities are limited. Small businesses struggle to afford sophisticated tools to collect data and expert data analysts to exploit the data.

Degree

B. S.; An honors thesis submitted to the faculty of the University of Tennessee at Chattanooga in partial fulfillment of the requirements of the degree of Bachelor of Science.

Date

12-2021

Subject

Baseball--Statistical methods; Big data; Business

Name

Oakland Athletics (Baseball team)

Keyword

big data analytics; Moneyball; Oakland Athletics; Sabermetrics; small business; talent management

Discipline

Business Analytics

Document Type

Theses

Extent

[ii], 41 leaves

DCMI Type

Text

Language

English

Rights

http://rightsstatements.org/vocab/InC/1.0/

License

http://creativecommons.org/licenses/by-nc-nd/4.0/

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