Holdzhauer, Hunter M.
University of Tennessee at Chattanooga
Place of Publication
The Moneyball phenomenon revealed how Billy Beane, the Oakland Athletics general manager utilized advanced data analytics; Sabermetrics, to statistically analyze the data in baseball which aims to quantify baseball players’ performances based on objective statistical measurements. As technology increases and big data becomes more accessible, sports organizations like the Oakland Athletics are illustrating how businesses, small and large, can use advanced analytics to promote growth. This research paper provides a meta-analysis on the results of large businesses using big data analytic techniques similar to Sabermetrics, to show the improvements in marketing, consumer outreach, revenue, and employee retention while questioning whether smaller businesses can replicate. Unfortunately, the opportunities for most small businesses to take advantage of big data capabilities are limited. Small businesses struggle to afford sophisticated tools to collect data and expert data analysts to exploit the data.
B. S.; An honors thesis submitted to the faculty of the University of Tennessee at Chattanooga in partial fulfillment of the requirements of the degree of Bachelor of Science.
Baseball--Statistical methods; Big data; Business
Oakland Athletics (Baseball team)
[ii], 41 leaves
Moorefield, Jacob, "The Oakland Athletics use of sabermetrics and the rise of big data analytics in business" (2021). Honors Theses.