Project Director

Dardenne, Robert

Department

Dept. of Communication

Publisher

University of Tennessee at Chattanooga

Place of Publication

Chattanooga (Tenn.)

Abstract

Studying the structure and the effectiveness of ads can suggest how and why advertisers' commercials appeal to consumers. Narrowing this study down to one medium-television, one product--athletic shoes, and one audience-teenagers, can better identify commercials' appeals and their effectiveness. The study of television athletic shoe advertisements, as viewed by teenagers, provides primary data about both the ads themselves and about their appeals to the 15- to 18-year-old audience.

Degree

B. A.; An honors thesis submitted to the faculty of the University of Tennessee at Chattanooga in partial fulfillment of the requirements of the degree of Bachelor of Arts.

Date

4-1990

Subject

Young consumers; Advertising--Brand name products; Television advertising; Consumer behavior

Discipline

Critical and Cultural Studies

Document Type

Theses

Extent

iv, 65 leaves

DCMI Type

Text

Language

English

Call Number

LB2369.5 .T38 1990

Rights

http://rightsstatements.org/vocab/InC/1.0/

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