Project Director

Roundy, Philip

Department Examiner

Wolcott, Adam; Foster, Owen; Baptiste, Moise

Department

Dept. of Management

Publisher

University of Tennessee at Chattanooga

Place of Publication

Chattanooga (Tenn.)

Abstract

This thesis examines the impact of design thinking on promoting innovation within businesses. Design thinking is a human-centered problem-solving approach that solves problems using empathy, creativity, and iterative prototyping. The thesis commences by clearly defining design thinking and presenting its fundamental concepts, emphasizing how it differs from traditional business thinking. The thesis vividly illustrates the real-world impact of design thinking through compelling case studies from the consumer electronics, healthcare, automotive, and entertainment industries. It showcases how design thinking fosters creativity and develops solutions that prioritize customers' needs. The case studies show how companies gained a competitive advantage by deeply understanding and addressing consumer needs. The thesis also suggests an improved design thinking model that can be incorporated into future businesses to increase competitive advantage. Overall, the thesis provides a comprehensive overview of design thinking in the context of business innovation, offering insights into its principles, practices, and future directions.

Degree

B. A.; An honors thesis submitted to the faculty of the University of Tennessee at Chattanooga in partial fulfillment of the requirements of the degree of Bachelor of Arts.

Date

5-2024

Subject

Creative ability in business; Industrial design--Social aspects

Keyword

Design thinking; business thinking; empathy; competitive advantage; design thinking models; definitize

Discipline

Marketing

Document Type

Theses

DCMI Type

Text

Language

English

Call Number

i, 35 leaves

Rights

http://rightsstatements.org/vocab/InC/1.0/

License

http://creativecommons.org/licenses/by-nc-nd/4.0/

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Marketing Commons

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